Nirma is a customer-focused company committed to consistently offer better quality products and services that maximise value to the customer. This customer-centric philosophy has been well emphasised at Nirma through:
- Continuously exploring & developing new products & processes.
- Laying emphasis on cost effectiveness.
- Maintaining effective Quality Management System.
- Complying with safety, environment and social obligations.
- Imparting training to all involved on a continuous basis.
- Teamwork and active participation all around.
- Demonstrating belongingness and exemplary behaviour towards organisation, its goals and objectives.
Nirma is a phenomenon and synonymous with Value for Money. The brand transcends the specific dynamic of any particular product category, which is best captured in its above mission statement – a statement of sustained innovation, an unceasing effort to deliver better value to consumers, through better product quality.