In scorching heat of 1969, a son of small-time farmer was trying to mix Soda Ash and few other intermediaries, to make a detergent produce. He was a qualified Science graduate and was working as junior chemist in Government laboratory. As a moonlighting activity, he was making detergents in the 100 Sq. Ft. back yard of his home, using bare hands and bucket. Once the mixture is ready, he used to pack them in polythene bag and was selling door-to-door… Gradually, the product became well accepted in the consumer community, and the rest is known to one and all… This is a success saga of a first generation entrepreneur, on his way to create history in the Indian marketplace - that was Dr. Karsanbhai Patel.
In a short span, he captured the domestic market, with a quality product. He swiftly crafted low-to-medium consumer pockets – a whole new consumer segment for detergent category. He took on mighty multi-nationals and rewrote the marketing rules. In true sense, he spearheaded the market revolution by offering innovative, ‘value-for-money’ products, and changed the cloth-washing habit of Indian housewives - the revolution called …“Nirma”.
From initial days, Nirma believed in value-for-money equation, in creating and maintaining long-lasting relationships. It has always remained committed to offer better products, at better value, for better living…