Nirma is one of the few names – which is instantly recognized as a true Indian brand, which rewrote the marketing rules to win the heart of the consumer. Dr. Karsanbhai K. Patel is the man behind the success of Nirma.
Dr. Karsanbhai Patel, a marketing legend and philanthropist, is the founder – Promoter and Chairman of Nirma group. Nirma under his leadership established Soaps & Detergent, Soda Ash and Linear Alkyl Benzene Plants with sizable scale of operations. Later, considering consolidation, acquisition and expansion strategy for enterprising growth, Nirma expanded Soda Ash capacities. Subsequent acquisitions of Saurashtra Chemicals and Searles Valley Minerals – USA, helped Nirma surge as one of the largest Soda Ash producers in India and amongst top ten globally.
The production facilities for both, Industrial and Edible Salt, Caustic Soda, Bromine, Sodium Bicarbonate, Purified Phosphoric Acid, Single Super Phosphate and other chemical products led Nirma to have one of the largest in-organic Chemical Complexes in India. Expansion in Salt works also led Nirma to become the largest single location salt works in India.
Nirma has also taken major initiatives in integrating renewable and alternate energy sources by utilizing renewable energy. The Company has deployed solar power lightening system, rooftop solar and green power procurement at specified location of the Company. The strength of Company’s robust business profile is on account of its strong market positions within key product segments, backward integration strategies and diversified product profile with integrated operations.
As a responsible Corporate Citizen, Nirma generously support many educational & social initiatives and also social upliftment activities touching lives of plenty.