Consumer Products
Detergent Powder is how brand Nirma started its journey into consumer market and soon became the most household name via its eye-catching, mass marketing advertising campaigns. Deriving inspiration from its success in the Detergent Powder market, Nirma expanded its product portfolio by introducing the Nirma detergent cake in 1987. With unparalleled success story in fabric care, Nirma later on forayed in bathing soap and scouring bar product categories with repeated success story. All the manufacturing units are located in Gujarat.
Consumer Products
Detergent Powder is how brand Nirma started its journey into consumer market and soon became the most household name via its eye-catching, mass marketing advertising campaigns. Deriving inspiration from its success in the Detergent Powder market, Nirma expanded its product portfolio by introducing the Nirma detergent cake in 1987. With unparalleled success story in fabric care, Nirma later on forayed in bathing soap and scouring bar product categories with repeated success story. All the manufacturing units are located in Gujarat.
Detergent Powder
Nirma Detergent Powder is one of the most iconic detergent powders in India. It revolutionized Indian detergent market by providing low cost budget friendly alternative to expensive detergents without compromising on effective cleansing power. Nirma created a whole new popular segment for the Detergents which never existed before by tapping bottom of pyramid consumers providing them with value for money product lines.
Different products: Nirma Active Powder, Nirma Advance Powder, Nirma Pink Powder, Nirma Yellow Powder, Nirma Super Powder
Manufacturing Units: Mandali, Moraiya, Chhatral, Trikampura
Detergent Cake
Nirma Detergent Cake is a classic household cleaning product in India, known for its affordability, effective stain removal, and long-lasting formula. Introduced in 1987, it quickly became a staple in Indian homes, especially for hand-washing clothes.
Different products: Nirma Clean Bar Cake, Nirma Green Cake, Nirma Pink Cake, Nirma Shakti Cake, Nirma Super Cake, Nirma Yellow Cake, Nirma Bartan Bar Cake.
Manufacturing Units: Alindra, Mandali, Moraiya
Bathing Soap
Nirma offers a variety of soaps that cater to different preferences and budgets, all while maintaining its legacy of value and quality. Each soap is designed with a specific consumer group in mind—from those who want a strong, traditional clean to those who prefer a luxurious, fragrant bath. There are two brands Nirma and Nima under which bathing soap sector is served.
Different products: Nirma Beauty Saffron Soap, Nirma Beauty Sandal Soap, Nirma Beauty White Soap, Nirma Beauty Green Soap, Nirma Lime Fresh Beauty Soap, Nima Sandal Soap, Nima Herbal Soap, Nima Jasmine Soap, Nima Lime Soap, Nima Rose Soap, Nirma Beauty Pink Soap
Manufacturing Units: Kalatalav, Mandali
Edible Salt
Nirma Shudh Salt, manufactured with state-of-art production facilities, using the vacuum drying process, is the only salt in the country to be manufactured in an entirely automated plant and is free from any manual handling, involved at any stage of manufacturing. The fully automated process helps in controlling each and every parameter so as to sustain the basic characteristics and quality of the product, with a guarantee of being the best in the quality parameters of iodine content, free flow nature, saltiness, whiteness and the size of the granules.
Different products: Nirma Shudh Salt, Nirma Vaccum Salt, Nirma Neemak Salt
Manufacturing Units: Kalatalav
